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TESTIMONIALS

108 Happy clientsKnow the sign.Now it’s your turn.

Know what it takes to create brands that people love.

32 LAUNCHED BRANDS

108 CLIENTS HAPPY

60+ PARTNERS NETWORK

WHO WE ARE

We create branding & design solutions across diverse media that generates value and ROI for the client.

Know More

WHO WE ARE

The Sign- Strategic branding & design creates design in any form or media that generates value and ROI for the client. We deliver result oriented branding & design solutions across diverse media.

In this increasingly competitive marketplace, customers are generally perceived as predictable, rational decision makers. But research proves that most of the customers or potential customers make choices in an unpredictable irrational pattern. So what determines whether they choose your brand or your competitor’s? This depends on a host of factors, which go beyond the obvious norms like visibility, pricing, brand loyalty etc. These new findings and research are challenging the conventional marketing paradigms and theories.

We at “The Sign” believe in asking these questions and getting into the world of the consumer. We believe in the fact that any communication collateral or design has to originate from a well defined strategy. Strategy lays the foundation for our work, creativity enriches it and we end up generating tremendous value for our clients.

Our Vision

Transforming brands by creating enriching brand experiences at all customer touch points.
HOW WE LIVE OUR VISION

OUR VISION

Transforming brands by creating enriching brand experiences at all customer touch points.

It begins by understanding all the customer touch points of a particular brand. Then we look at how can we create engaging customer experiences at every touch point in harmony with the values of the brand. We have specialised teams that collaborate and deliver result-oriented solutions. Here is where the left brain thinkers and the right brain thinkers come together to generate ideas that transforms the customer experience and over a period of time generates ROI for the client.

Brand Promise

Delivering WOW brand experiences!

WHY THE SIGN

After serving clients across various industries and domains, we have developed a simple but effective process for building brands short and long term.
We passionately call it “The sign core process” which has four phases:
S - Strategy
I - Integration
G - Genesis
N - Network

STRATEGY

A well-defined brand strategy provides a core unifying idea around which all behaviour, actions, and communications are aligned. The best brand strategies are simple and easy to talk about, whether you are the CEO or an employee.

KNOW MORE TAKE A STRATEGY TEST

WHO ARE YOU?
WHAT DO YOU DO?
WHERE DO YOU WANT TO REACH?

STRATEGY

We believe that the purpose of branding and advertising is to create “brand equity”, which generates tangible returns in terms of customer loyalty and profitability. We as a company are totally aligned to the sales objectives of our clients. Hence every communication collateral that we prepare, originates from a strategy.

Brand strategy articulates positioning, differentiation, the competitive advantage, and a unique value proposition. Brand strategy needs to strike a chord with all stakeholders: external customers, the media, and internal customers (e.g., employees, the board, core suppliers). Brand strategy is a road map that guides marketing, makes it easier for the sales team to sell more, and provides clarity, context, and inspiration to employees.

TAKE A STRATEGY TEST

  • Who are you?
  • What do you do?
  • Why does it matter?
  • How does your customer perceive you?

Unless you have compelling answers to these questions, you need a strategy which defines

  • Brand Vision
  • Brand Positioning
  • Brand Promise
  • Brand Delivery

BRAND IDENTITY GENERATOR

INTEGRATION

Whether a customer is using a product/ service or talking to a service representative, the brand should feel familiar. Integration ensures that all the pieces hold together in a way that feels seamless to the customer.

KNOW MORE IS YOUR BRAND INTEGRATED?

INTEGRATION

Integration can be achieved by

  • Communicating in a unified voice originating from a strategy
  • Adherence to values of the company
  • Attention to detail at every customer touch point
  • Consistent look and feel
  • Uniform quality of products/services
  • Clarity and simplicity in communication

By aligning every company activity and employee action with the brand promise, a company creates a deep, long-lasting relationship with its customers. This holistic process of branding creates differentiation in the marketplace and increases customer loyalty.

IS YOUR BRAND INTEGRATED?

  • Is your communication in a unified voice with a consistent look and feel?
  • Is every customer touch point demonstrating your brand values?
  • Is there clarity and simplicity in your communication?
  • Are your employees aligned to your corporate vision and values?

GENESIS

Genesis is the creation of a new set of brand experiences at every customer touch point.

A great brand experience generates a positive buzz, which leads to brand loyalty. This brand loyalty over a period of time leads to increased sales and ROI for our clients.

KNOW MORE

GENESIS

We are constantly looking at creating memorable brand experiences at very consumer touch point for our clients. This is when the name of the brand gets a meaning of its own…something that is uniquely owned by the brand and the brand attributes starts getting more and more reinforced in the minds of the consumer. Every customer contact provides an opportunity to create an emotional connection.

Even the most routine transactions can be turned into memorable experiences. We have a work culture that challenges conventional thinking, sets high benchmarks and achieves them. We believe that everything that we create should take the brand forward towards its vision.

NETWORK

We develop 360-degree communication strategies by collaborating with our network partners to deliver maximum value.

Depending upon the requirement of our clients, we use our network to deliver end-to-end solutions. We look at which media can be used powerfully to add value to our clients business.

KNOW MORE

NETWORK

After the creation of a whole new world of brand experiences, the stage is set for networking. There are engaging brand experiences that are created at multiple customer touch points. In this case due to the seamless nature of communication across diverse media, networking pays rich dividends. The brand leverages maximum on the goodwill created by the products or the service. Brand equity is built over a period of time and it naturally translates into increase in conversions.

SEE THE SIGN

WORK

  • Netmagic Logo

    Netmagic

    IT Solutions

  • SSRVM

    Education

  • Weavings

    Manpower Solutions

  • McAfee

    Computer Security Software

  • TCR

    Quick Service Restaurant

  • Godwa

    Food & Hospitality

  • Citibank

    Banking & Finance

  • Tesco

    Retail

  • Waterhealth

    Water System Company

  • Foodland

    Supplychain Solutions

  • Parini

    Apparel Retailers

  • Mothers Touch

    British Chain of Preschools

  • AFL

    Courier Delivery Services

  • Talwalkars

    Fitness & Health Club

  • Iolo

    Computer System Optimization

  • Little Learners Academy

    Montessori & Kindergarden

  • Graphic Devices

    Medical Devices

  • Rica

    Testing Technology

  • Hindustan Unilever

    Consumer Goods

  • Cytespace

    Clinical Research

  • Adaptive marketing

    Marketing Solutions

  • British Learning

    Education

  • NDTT

    Engineering Supplies

  • Oorja

    Councillors

  • Masashi

    Trading

  • L&G

    Investment Business

  • One Street

    Capital Advisors

  • Computer Station

    Computer Training

  • 10x Wellness

    Water System Company

food

  • Godwa

    Food & Hospitality

  • TCR

    Quick Service Restaurant

IT

  • Netmagic

    IT Solutions

  • McAfee

    Computer Security Software

  • Iolo

    Computer System Optimization

finance

  • L&G

    Investment Business

  • Citibank

    Banking & Finance

  • Cipher

    Investment Business

education

  • SSRVM

    Education

  • Mothers Touch

    British Chain of Preschools

  • Computer Station

    Computer Training

  • Little Learners Academy

    Montessori & Kindergarden

  • British Learning

    Education

  • Oorja

    Councillors

service

  • AFL

    Courier Delivery Services

  • Weavings

    Manpower Solutions

  • Adaptive marketing

    Marketing Solutions

retail

  • Tesco

    Retail

  • POS Dynamics

    Product Services

  • Parini

    Apparel Retailers

  • HMH

    Product Services

  • POS Solutions

    Product Services

medical

  • Graphic Devices

    Medical Devices

  • Talwalkars

    Fitness & Health Club

  • Cytespace

    Clinical Research

engineering

  • Rica

    Testing Technology

  • NDTT

    Engineering Supplies

  • Netmagic Logo

    Netmagic

    IT Solutions

  • SSRVM

    Education

  • Weavings

    Manpower Solutions

  • McAfee

    Computer Security Software

  • TCR

    Quick Service Restaurant

  • Godwa

    Food & Hospitality

  • Citibank

    Banking & Finance

  • Tesco

    Retail

  • Waterhealth

    Water System Company

  • Foodland

    Supplychain Solutions

  • Parini

    Apparel Retailers

  • Mothers Touch

    British Chain of Preschools

  • AFL

    Courier Delivery Services

  • Talwalkars

    Fitness & Health Club

  • Iolo

    Computer System Optimization

  • Little Learners Academy

    Montessori & Kindergarden

  • Graphic Devices

    Medical Devices

  • Rica

    Testing Technology

  • Hindustan Unilever

    Consumer Goods

  • Cytespace

    Clinical Research

  • Adaptive marketing

    Marketing Solutions

  • British Learning

    Education

  • NDTT

    Engineering Supplies

  • Oorja

    Councillors

  • Masashi

    Trading

  • L&G

    Investment Business

  • One Street

    Capital Advisors

  • 10x Wellness

    Water System Company

  • Netmagic Logo

    Netmagic

    IT Solutions Provider

  • Weavings

    Manpower Solutions

  • Godwa

    Food & Hospitality

  • TCR

    Quick Service Restaurant

  • SSRVM

    Education

  • Rica

    Testing Technology

  • Parini

    Apparel Retailers

  • One Street

    Capital Advisors

  • Little Learners Academy

    Montessori & Kindergarden

  • Whinspire

    Computer System Optimization

  • Cytespace

    Clinical Research

  • Masashi

    Trading

    s
  • Oorja

    Councillors

  • 10x Wellness

    Water System Company

  • Graphic Devices

    Medical Devices

  • OCS Offshore

    Marine

  • Cipher

    Investment Business

  • POS Dynamics

    POS equipments

  • Graphic Devices

    Medical Devices

  • Little Learners Academy

    Montessori & Kindergarden

  • POS Solutions

    POS equipments

  • HMH

    POS equipments

  • Netmagic Logo

    Netmagic

    IT Solutions

  • McAfee

    Computer Security Software

  • TCR

    Quick Service Restaurant

  • AFL

    Courier Delivery Services

  • Peopleocity

    Human Resources

  • Tesco

    Retail

  • SSRVM

    Education

  • Waterhealth

    Water System Company

  • Godwa

    Food & Hospitality

  • Mothers Touch Logo

    Mothers Touch

    British Chain of Preschools

  • Weavings

    Manpower Solutions

  • The Sign Logo

    The Sign

    Strategic Branding & Design

SERVICES

  • Identity Design
  • Print Media & Advertising
  • Integrated Branding Solutions
  • Brand Manual
  • In Store / Retail Branding
  • Packaging Design
  • Online Communication Strategy
  • Website Design and Development
  • Web Content Development
  • Online Marketing Collaterals
  • Corporate Videos / Films
  • Online Videos

We deliver communication and design solutions across diverse media.

Since each brand is unique, we provide customized design solutions to suit the short term and long term vision of the brand. While our bouquet of services are quite broad, we identify certain medias and services that would be best suited for our clients, depending upon their requirement.

Our result oriented approach nourishes the brand and lays a solid foundation for all future marketing and sales objectives.

TEAM

R. Parshuram

Chief Strategy Officer

Biz TransformationPoet, nurturer

Ragesh Warrier

Chief Excitement Officer

Strategy & DesignYoga exponent, traveller

Jaikumar Mani

Strategic Advisor

Brand Communications StrategyViolinist, singer

Nikhil Idurkar

Director of Photography

Storyteller, FilmmakerChoreographer, actor

Anjali Warrier

Chief Operating Officer

The Real BossOdissi dancer, perfectionist

Aparna Nachare

Visualiser

Digital RockstarNight bird

Interested in working at The Sign?

Would love to hear from you

Jaya Mishra

Graphic Designer

Identity design GuruCheer leader

Prashant Kadam

Graphic Designer

IllustratorApp expert

REACH THE SIGN

Careers

Explore a career opportunity with us

Creative Design Art Director Client Servicing Business Development

Contact Details

Professional Details

Total experience:

Send your detailed resume and portfolio*to careers@knowthesign.in *Portfolio is a must for candidates applying for creative posts.

Start a conversation

Drop us a line and we will get back to you within one business day.

Service Required: Brand name/ Logo design Website design/redesign Corporate Identity design Digital marketing Branding requirement Other (Pls specify in project overview)

Connect to us

Corporate address :
The Sign- Strategic branding & design
405 Sanjar Enclave, S.V. Road, Above Mahindra Showroom,
Opp Milap Theatre, Kandivali (w). Mumbai - 400067. India.

Landline : +91-022 65222216

Mobile : +91-9833353344

Email : info@knowthesign.in

Web : www.knowthesign.in

Copyright of The Sign © 2013. All rights reserved.

TESTIMONIALS

  • The Sign has done some excellent work for Netmagic in terms of structuring the communication and creating a strong brand identity. They have been professional and innovative throughout the process. I would highly recommend this company for its great service and quality of work. Netmagic Logo Sujit Janardanan
    Associate Vice President - Marketing
  • A combination of information and excitement was the requisite for our students to enjoy learning in an interesting and engaging approach. The Sign helped us achieve the right balance by designing great wall murals and other elements which were loved by our students, teachers and parents too. SSRVM Logo Ms.Shreya Kadam
    Head Mistress - Sri Sri Ravishankar Bal Mandir
  • As an Architect I have spent a considerable time on the drawing board. I have always therefore been very particular about the design, the correct balance, the colours and all the fine points that go to make a good artwork. Working with Ragesh and his team was therefore a delight as they always been very creative and exceeded my expectations!!! British Learning Logo Ranjit Bijoor
    Director
  • As a startup there are many unknowns at the initial stage of business. And the biggest unknown of all is the very conceptualization of the brand picture that one has in mind. While we had commenced the process of identifying various aspects of our identity, we came across The Sign as an agency perfectly suiting our needs. Working with The Sign was an amazing experience. The entire team is very dedicated and creative. The Sign’s team worked hand in hand with us, listened to our needs and produced some great work for us. At the end we are happy to have worked with The Sign and especially Ragesh who has helped us to create a solid foundation for our journey in retail business. We would be more than happy to recommend them to other startups as well as established brands. Parini Log Bhupendra Vira
    Director