72 Happy clientsKnow the sign.Now it’s your turn.
Know what it takes to create brands that people love.
22 LAUNCHED BRANDS
72 CLIENTS HAPPY
40+ PARTNERS NETWORK
22 LAUNCHED BRANDS
72 CLIENTS HAPPY
40+ PARTNERS NETWORK
The Sign- Strategic branding & design creates design in any form or media that generates value and ROI for the client. We deliver result oriented branding & design solutions across diverse media.
In this increasingly competitive marketplace, customers are generally perceived as predictable, rational decision makers. But research proves that most of the customers or potential customers make choices in an unpredictable irrational pattern. So what determines whether they choose your brand or your competitor’s? This depends on a host of factors, which go beyond the obvious norms like visibility, pricing, brand loyalty etc. These new findings and research are challenging the conventional marketing paradigms and theories.
We at “The Sign” believe in asking these questions and getting into the world of the consumer. We believe in the fact that any communication collateral or design has to originate from a well defined strategy. Strategy lays the foundation for our work, creativity enriches it and we end up generating tremendous value for our clients.
Transforming brands by creating enriching brand experiences at all customer touch points.HOW WE LIVE OUR VISION
Transforming brands by creating enriching brand experiences at all customer touch points.
It begins by understanding all the customer touch points of a particular brand. Then we look at how can we create engaging customer experiences at every touch point in harmony with the values of the brand. We have specialised teams that collaborate and deliver result-oriented solutions. Here is where the left brain thinkers and the right brain thinkers come together to generate ideas that transforms the customer experience and over a period of time generates ROI for the client.
Delivering WOW brand experiences!
After serving clients across various industries and domains, we have developed a simple but effective process for building brands short and long term.
We passionately call it “The sign core process” which has four phases:
S - Strategy
I - Integration
G - Genesis
N - Network
A well-defined brand strategy provides a core unifying idea around which all behaviour, actions, and communications are aligned. The best brand strategies are simple and easy to talk about, whether you are the CEO or an employee.KNOW MORE TAKE A STRATEGY TEST
WHO ARE YOU?
WHAT DO YOU DO?
WHERE DO YOU WANT TO REACH?
We believe that the purpose of branding and advertising is to create “brand equity”, which generates tangible returns in terms of customer loyalty and profitability. We as a company are totally aligned to the sales objectives of our clients. Hence every communication collateral that we prepare, originates from a strategy.
Brand strategy articulates positioning, differentiation, the competitive advantage, and a unique value proposition. Brand strategy needs to strike a chord with all stakeholders: external customers, the media, and internal customers (e.g., employees, the board, core suppliers). Brand strategy is a road map that guides marketing, makes it easier for the sales team to sell more, and provides clarity, context, and inspiration to employees.
Unless you have compelling answers to these questions, you need a strategy which defines
Whether a customer is using a product/ service or talking to a service representative, the brand should feel familiar. Integration ensures that all the pieces hold together in a way that feels seamless to the customer.KNOW MORE IS YOUR BRAND INTEGRATED?
Integration can be achieved by
By aligning every company activity and employee action with the brand promise, a company creates a deep, long-lasting relationship with its customers. This holistic process of branding creates differentiation in the marketplace and increases customer loyalty.
Genesis is the creation of a new set of brand experiences at every customer touch point.
A great brand experience generates a positive buzz, which leads to brand loyalty. This brand loyalty over a period of time leads to increased sales and ROI for our clients.KNOW MORE
We are constantly looking at creating memorable brand experiences at very consumer touch point for our clients. This is when the name of the brand gets a meaning of its own…something that is uniquely owned by the brand and the brand attributes starts getting more and more reinforced in the minds of the consumer. Every customer contact provides an opportunity to create an emotional connection.
Even the most routine transactions can be turned into memorable experiences. We have a work culture that challenges conventional thinking, sets high benchmarks and achieves them. We believe that everything that we create should take the brand forward towards its vision.
We develop 360-degree communication strategies by collaborating with our network partners to deliver maximum value.
Depending upon the requirement of our clients, we use our network to deliver end-to-end solutions. We look at which media can be used powerfully to add value to our clients business.KNOW MORE
After the creation of a whole new world of brand experiences, the stage is set for networking. There are engaging brand experiences that are created at multiple customer touch points. In this case due to the seamless nature of communication across diverse media, networking pays rich dividends. The brand leverages maximum on the goodwill created by the products or the service. Brand equity is built over a period of time and it naturally translates into increase in conversions.
We deliver communication and design solutions across diverse media.
Since each brand is unique, we provide customized design solutions to suit the short term and long term vision of the brand. While our bouquet of services are quite broad, we identify certain medias and services that would be best suited for our clients, depending upon their requirement.
Our result oriented approach nourishes the brand and lays a solid foundation for all future marketing and sales objectives.
Biz TransformationPoet, nurturer
Strategy & DesignYoga exponent, traveller
Brand Communications StrategyViolinist, singer
Storyteller, FilmmakerChoreographer, actor
The Real BossOdissi dancer, perfectionist
Digital RockstarNight bird
Identity design GuruCheer leader
Creative Design Art Director Client Servicing Business Development
Landline : +91-022 65222216
Mobile : +91-9833353344
Email : firstname.lastname@example.org
Web : www.knowthesign.in
The Sign has done some excellent work for Netmagic in terms of structuring the communication and creating a strong brand identity. They have been professional and innovative throughout the process. I would highly recommend this company for its great service and quality of work. Sujit Janardanan
Associate Vice President - Marketing
A combination of information and excitement was the requisite for our students to enjoy learning in an interesting and engaging approach. The Sign helped us achieve the right balance by designing great wall murals and other elements which were loved by our students, teachers and parents too. Ms.Shreya Kadam
Head Mistress - Sri Sri Ravishankar Bal Mandir
As an Architect I have spent a considerable time on the drawing board. I have always therefore been very particular about the design, the correct balance, the colours and all the fine points that go to make a good artwork. Working with Ragesh and his team was therefore a delight as they always been very creative and exceeded my expectations!!! Ranjit Bijoor
As a startup there are many unknowns at the initial stage of business. And the biggest unknown of all is the very conceptualization of the brand picture that one has in mind. While we had commenced the process of identifying various aspects of our identity, we came across The Sign as an agency perfectly suiting our needs. Working with The Sign was an amazing experience. The entire team is very dedicated and creative. The Sign’s team worked hand in hand with us, listened to our needs and produced some great work for us. At the end we are happy to have worked with The Sign and especially Ragesh who has helped us to create a solid foundation for our journey in retail business. We would be more than happy to recommend them to other startups as well as established brands. Bhupendra Vira